How to Write a Sportsbook Article


A sportsbook is a company that accepts bets on a variety of sports events. The most common type of bet is on a team to win a game. In order to make money, a sportsbook must collect a commission from winning bettors and a loss bettors. This is called the vigorish.

Developing a Sports Story

The most important thing to remember about writing a sports article is that it isn’t just about the facts and figures. The best sports stories combine factual information with interesting details about the people involved and their accomplishments, as well as the sport itself.

Be a fan of the sport you’re covering!

Whether you’re writing about basketball, tennis or golf, being a fan of the sport you’re writing about is a key part of being an effective writer. It will help you understand the players, coaches and fans on a personal level, which is important for conveying an authentic feel in your articles.

Use a great lead paragraph to grab readers’ attention

A good lead paragraph for a sports article should be short and to the point, with relevant information that will make your reader want to read on. This could be a quote, a description of a scene, or an intriguing story that introduces your subject.

Create a hook that gets the reader’s attention (the headline).

The best hooks for a sports article are often creative and clever. They should be able to transport your reader to the game.

Be smart about your numbers

Most sports fans have heard of the scoreboard and its various functions, but the most impressive numbers are usually not the most useful or obvious ones. For example, a baseball player’s home run record may be impressive, but the best number is actually batting average. To get the most bang for your buck, choose the numbers that are important to the overall story and include them in your opening line.